Our strategy and business model
Storebrand is a Nordic financial group, delivering security and financial freedom to people and companies. We offer sustainable solutions and encourage our customers to make sound economic choices for the future. Our purpose is clear: we create a brighter future.
Strategy 2025-2028
Storebrand pursues a strategy that provides an attractive combination of growth within capital-efficient business areas and capital release from guaranteed pensions in run-off.
Storebrand aims to take the following market positions:
(A) to be the leading provider of occupational pensions in both Norway and Sweden
(B) to continue building a Nordic powerhouse in asset management
(C) to ensure rapid growth as a challenger in the Norwegian retail market for financial services
The interaction between our business areas creates synergies through, among other things, higher income, reduced costs and reduced capital needs. As announced on the Capital Markets Day in December 2025, our ambition is to deliver a group profit (before amortisation and tax) of NOK 7 billion in 2028.
To unlock our growth ambitions, we utilise three strategic enablers. To succeed, we need competent employees who are brave pioneers. The only way to secure a brighter future is to take part in creating it. Storebrand uses its position to set the agenda for sustainable finance and to act as an active owner. Through this we seek to differentiate ourselves from our competitors. Finally, the use of technology makes it possible to combine growth initiatives and measures for increased competitiveness, while at the same time realising cost reductions and efficiency gains.
To learn more about the strategy and business model, please view the presentation from our Capital Markets Day in December 2025.
For more detailed information about our products and their result generation, please see our comprehensive guide for investors and analysts: