Since 2008, Tulia Machado-Helland has been passionately dedicated to advancing human rights and sustainability within Storebrand AM. At the Storebrand Day recently, she was recognized with the “Modig Veiviser” award (Ed. note: “Courageous Pathfinder”), an annual honor based on the votes of the Storebrand Group-jury. The award reflects how deeply sustainability and human rights are embedded throughout Storebrand’s business.
“Tulia is receiving this award for her clear, fact-based efforts on human rights and responsible investments. She stands firmly by principles, facts, and methodology – an approach that leads to better investment decisions and reduces the risk of human rights violations,” said Group Executive Vice President for People, Brand & Communications, Tove Selnes, during the award ceremony.
Over the course of her career, Machado-Helland has built extensive expertise in responsible investments, sustainability and international standards. She has worked to integrate ESG risks into financial decision-making, developed investment standards and played an active role in dialogue with both companies and authorities.
Machado-Helland highlights her upbringing in Spain during the 1970s as an important source of inspiration. Growing up in the country’s newly established democracy, with her parents active in the fight for basic democratic rights, left a lasting impression on her.
That experience continues to guide Tulia in identifying and managing human rights risks – an area she describes as critical in today’s global financial industry.
“I learned early on the true value of human rights – and how fragile they can be,” Machado-Helland shared in our portrait interview, which you can read here.



Photo credit: Thomas B. Eckhoff